September, 2009
Went Trading Company Awarded the PMD Furniture Direct Franchise for Chico CA.
Went Trading Company, a wholly owned subsidiary of We'nterprises, Inc., Chico, CA was awarded the franchise for PMD Furniture Direct by Jeff Hosking, CEO and owner of PMD Furniture Direct, Columbus, OH. The name of the new company will be Chico Furniture Direct dba Went Trading Company, Chico, CA.
Royal Heritage Home Furnishings provides consumers with quality bedding and home furnishings at 30-50% off retail prices. Since its inception over 11 years ago, the company has experienced steady growth system wide. PMD Furniture Direct recently announced they would move to a franchise format to ensure consistent quality in product offering, customer service, and support for it's over 1 million customers nationwide.
The unique ability to allow retail customers to find the products they want, go to a local authorized distribution center to try it out and have those products delivered the same day provides shoppers that have little time and stressed budgets just what they want - real value at a price they can afford.
When Cathy Wert, President of We'nterprises, Inc of Chico, CA. was asked why PMD Furniture Direct was selected, she said, "Royal Heritage Home Furnishings represent exceptional value. When we were given the opportunity to be the authorized distribution center for Chico, CA, to clear out overstock that naturally occurs in the distribution channel - we jumped at the opportunity." She went on to say, "The chance to offer name brand home furnishings from Simmons, Royal Heritage and other manufacturers to our customers in Chico, CA at 30-50% off was one we just could not pass up."
Commenting on how Royal Heritage Home Furnishings operates today, CEO Jeff Hosking said, "Royal Heritage Home Furnishings® is distributed by Royal Furniture Express? and sold by PMD Furniture Direct?. Royal Heritage Home Furnishings® is sold in over 30 states throughout the U.S., on the internet and by Top 100 furniture retail stores. Additionally, from time to time, you may find a PMD Furniture Direct Distribution Center, like our new franchise in Chico, CA, will open its doors to the public for the purpose of selling off overstock, closeouts, floor models, value products and showroom samples at enormous discounts off suggested retail list prices. When these sales occur, take advantage of the savings quickly as that inventory is offered on a first come, first served basis. The prices are incredible so the inventory moves fast and when the inventory is gone, it?s gone and the doors are closed to the public."
We'nterprises is privately owned and operated, has been doing business in Chico since its inception in 2003 and is a member of the Chico Chamber of Commerce and the Northern CA Better Business Bureau.
